A working model for marketing approval workflow
A usable approval workflow shows the decision, context, risk, owner, deadline, allowed responses, and consequence in one place. It should make the safe decision faster—not bury every draft in the same queue.
Route by risk
Use lighter review for reversible internal work and tighter approval for public claims, publishing, spend, rights, regulated content, and destructive actions.
Show the evidence
Present the brief, brand rule, claim source, media, destination, schedule, and prior revision beside the decision.
Record the outcome
Keep approve, revise, reject, pause, and reschedule decisions with the work so future agents and reviewers understand the history.