A working model for human in the loop marketing
Human-in-the-loop marketing assigns people to the decisions where judgment, authority, accountability, or risk require them. It is not a rule that every AI output needs the same review or that one approval switch fits every action.
Classify the consequence
Publishing, spend, legal claims, data access, deletion, and external messages deserve different boundaries from private idea generation.
Name the decision owner
Make the person, role, evidence, deadline, and allowed choices visible at the approval step.
Learn from the decision
Preserve the approval, rejection, revision, and reason so the system improves without bypassing future authority.