A working model for content repurposing workflow
Content repurposing turns one strong source asset into channel-native work without stripping away the evidence, nuance, audience, or campaign purpose that made the source useful. The source should be worth repurposing before the system multiplies it.
Choose the source
Begin with a guide, research result, product demonstration, customer story, or expert explanation with real substance.
Map channel jobs
Decide what the article, email, carousel, post, short video, or sales asset contributes to the campaign and audience journey.
Preserve integrity
Keep the claim, evidence, limitation, attribution, and link back to the source while changing hook, length, structure, and format.