A working model for ai marketing agents
AI marketing agents are software roles that pursue defined marketing jobs using tools and shared context. A useful agent has a clear responsibility, evidence boundary, output, permissions, cost boundary, failure state, and human escalation path.
Role design
Name the job, inputs, output, success condition, tools, and the point where the role hands work to another specialist.
Context design
Provide the current brand, audience, campaign, evidence, memory, and work state required for the role—no more and no less.
Control design
Require explicit authority for publishing, spend, deletion, external messages, and other consequential actions.